What makes this work?

Our basic biological nature is to nurture what seems childlike. We are subconsciously moved by these thickened forms, soft rounded features and chubby characteristics. Taken together; they represent a new way of thinking, about the objects we choose to surround ourselves with. Sir Konrad Lorenz, during World War 2, introduced a term called ‘Kinderschema’, which translates to child from the German word ‘kinder’. In another word, Kinderschema means baby schema. These characteristics that humans identify as cute, let's us release a hormone called dopamine and it is what essentially creates pleasure. Neotenic design works on the theory that if we see these childlike characters in our chairs or sofas or even interior accessories, it will result in an overall better mood for the people within the space. This may be a living room or even a workplace.

Where will this work?

This is probably the trickiest bit of all. Neotenic style takes a child-like approach to design; playful, chunky and funky too. This style would best suit the place that you will least expect it, like the office lobby. Having neotenic furniture and decor, especially in an office setting, creates a powerful contrast between work and play in the perception of the inside and outside.

The options are varied and the usually large footprint of the neotenic furniture can be justified in office lobby spaces. Where you don't necessarily need a lot of accessories, but it is more about styling and functionality. Using most of the styling in the office would definitely add an adorable charm to the space along with a unique visual interest of juxtaposition.